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Marketing management :

Kotler, Philip.

Marketing management : analysis, planning, implementation and control. - 8th ed. - Upper Saddle River, NJ : Prentice Hall, 1994. - xxvii, 801 p.

ISBN: 0130980055 :

Subjects--Topical Terms:
Marketing management.

LC Class. No.: HF5415.13 / .K68 1994

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