The Handbook of Strategic Public Relations and Integrated Marketing Communications/
The Handbook of Strategic Public Relations and Integrated Marketing Communications/
edited by Clarke L. Caywood.
- Second Edition.
- xviii, 904p.
Includes bibliographical references.
Bringing together 70 of the brightest; most influential figures in the fields of Public Relations and Marketing; this authoritative; comprehensive resource provides best practices for 28 key industries; and will help you position your company; your brand and yourself for success for many years to come. --
HM1221 / .C39 2012
Includes bibliographical references.
Bringing together 70 of the brightest; most influential figures in the fields of Public Relations and Marketing; this authoritative; comprehensive resource provides best practices for 28 key industries; and will help you position your company; your brand and yourself for success for many years to come. --
HM1221 / .C39 2012