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Influence of advertising through media on consumers' attitude : A comparison of online and offline channels used by selected commercial banks in Nairobi county, Kenya /

Kipchillat, Nancy J.

Influence of advertising through media on consumers' attitude : A comparison of online and offline channels used by selected commercial banks in Nairobi county, Kenya / Nancy J. Kipchillat - 2020 - xvii, 207p.

LC Class. No.: HF5827.95 / .K57 2020

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