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Global marketing and advertising :

Mooij, Marieke de.

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. - 2nd ed. - London : Sage, 2005. - xvi, 269 p.

ISBN: 1412914765 :

Subjects--Topical Terms:
Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior.--Cross-cultural studies.

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