Consumer behavior :
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 5th ed. - Delhi : Prentice-Hall of India, c2002. - xvii, 549 p. : ill. ; 26 cm. - The Prentice Hall international series in marketing .
Includes bibliographical references and indexes.
8120321251 : KES 900
Consumer behavior.
HF5415.32 / .S65 2002
Consumer behavior : buying, having, and being / Michael R. Solomon. - 5th ed. - Delhi : Prentice-Hall of India, c2002. - xvii, 549 p. : ill. ; 26 cm. - The Prentice Hall international series in marketing .
Includes bibliographical references and indexes.
8120321251 : KES 900
Consumer behavior.
HF5415.32 / .S65 2002