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International marketing /

Ghauri, Pervez.

International marketing / Pervez Ghauri and Philip Cateora. - 3rd ed. - London : McGraw-Hill Educ., c2010. - xlvi, 682.

ISBN: 0077122852 :

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1416 / .G43 2010

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