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Marketing strategy :

Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al.] - 5th ed. - New Delhi : Tata McGraw-Hill, 2006. - xx, 346 p.

ISBN: 0070611432 : KES 955

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M37 2006

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