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Consumer behaviour /

Schiffman, Leon G.

Consumer behaviour / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - New Delhi : Prentice Hall of India, 2007. - xviii, 561 p.

ISBN: 8120330862 : KES 1,000

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32 / .S35 2007

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