Beyond mobile :
Lindgren, Mats, 1959-.
Beyond mobile : communications and marketing in a mobilized world / by Mats Lindgren, Jorgen Jedbratt, Erika Svensson. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002. - xxiv, 262 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0333985087 : KES 4,390
Cellular telephone systems--Marketing.
Mobile communication systems--Marketing.
HE9713 / .L56
Beyond mobile : communications and marketing in a mobilized world / by Mats Lindgren, Jorgen Jedbratt, Erika Svensson. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002. - xxiv, 262 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0333985087 : KES 4,390
Cellular telephone systems--Marketing.
Mobile communication systems--Marketing.
HE9713 / .L56