Global marketing :
Johansson, Johny K.
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - Boston, Massachusetts : Irwin/McGraw-Hill, 1997. - xx, 716 p.
0256160511 : KES 6,200
Export marketing--Management.
HF1416 / .J63 1997
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - Boston, Massachusetts : Irwin/McGraw-Hill, 1997. - xx, 716 p.
0256160511 : KES 6,200
Export marketing--Management.
HF1416 / .J63 1997