Contemporary marketing :
Boone, Louis E.
Contemporary marketing : 1999 / Louis E. Boone, David L. Kurtz. - Fort Worth : Dryden Press/Harcourt Brace Publishers, c1999. - 1 v. (various pagings) : col. ill. ; 28 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
003022313X :
Marketing.
HF5415 / .B66
Contemporary marketing : 1999 / Louis E. Boone, David L. Kurtz. - Fort Worth : Dryden Press/Harcourt Brace Publishers, c1999. - 1 v. (various pagings) : col. ill. ; 28 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
003022313X :
Marketing.
HF5415 / .B66