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Basic marketing :

McCarthy, Edmund Jerome.

Basic marketing : a global managerial approach / E. Jerom McCarthy, William D. Perreault, Jr. - 11th ed. - Burr Ridge, Illinois : Irwin, 1993. - xxii, 763 p.

ISBN: 025610509X :

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M369 1993

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