Strategic marketing management :
Parry, Mark E.
Strategic marketing management : a means-end approach / Mark E. Parry. - New Delhi : Tata McGraw-Hill, c2002. - ix, 275 p. ; 24 cm. - McGraw-Hill executive MBA series .
Includes bibliographical references and index.
0071372229 : KES 820
Marketing--Management.
HF5415.13 / .P37
Strategic marketing management : a means-end approach / Mark E. Parry. - New Delhi : Tata McGraw-Hill, c2002. - ix, 275 p. ; 24 cm. - McGraw-Hill executive MBA series .
Includes bibliographical references and index.
0071372229 : KES 820
Marketing--Management.
HF5415.13 / .P37