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Basic marketing :

Perreault, William D.

Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. - 13th ed. - Boston : Irwin, 1999. - xxiv, 791 p.

ISBN: 0071158332 : KES 600

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .P47 1999

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