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Strategic marketing decisions in global markets /

Doole, Isobel.

Strategic marketing decisions in global markets / Isobel Doole and Robin Lowe. - London : Thomson, 2005. - xxi, 343 p.

ISBN: 184480142X : KES 7,198

Subjects--Topical Terms:
Marketing--Decision making.

LC Class. No.: HF5415.135 / .D66

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