Strategic marketing problems :
Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 8th ed. - Upper Saddle River, N.J : Prentice Hall, c1998. - xii, 723 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0136328601 :
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415.135 / .K47 1998
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 8th ed. - Upper Saddle River, N.J : Prentice Hall, c1998. - xii, 723 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0136328601 :
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415.135 / .K47 1998