Marketing research :
Tull, Donald S.
Marketing research : measurement & methods: a text with cases / Donald S. Tull, Del I. Hawkins. - 6th ed. - New Delhi : Prentice-Hall of India, c1993. - xviii, 863, [45] p. ; 24 cm.
8120309618 : KES 820
Marketing.
Marketing--Case studies.
HF5415.2 / .T85 1993
Marketing research : measurement & methods: a text with cases / Donald S. Tull, Del I. Hawkins. - 6th ed. - New Delhi : Prentice-Hall of India, c1993. - xviii, 863, [45] p. ; 24 cm.
8120309618 : KES 820
Marketing.
Marketing--Case studies.
HF5415.2 / .T85 1993