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Cosumer behavior /

Schiffman, Leon G.

Cosumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 6th ed. - New Delhi : Prentice-Hall of India, c1997. - xv, 672 p.

ISBN: 8120312880 : KES 1,770

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32 / .S35 1997

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