Effective advertising :
Tellis, Gerald J.
Effective advertising : understanding when, how and why advertising works. - New Delhi : Sage, 2004. - 201 p.
8178293706 : KES 535
Advertising.
HF5823 / .T45
Effective advertising : understanding when, how and why advertising works. - New Delhi : Sage, 2004. - 201 p.
8178293706 : KES 535
Advertising.
HF5823 / .T45