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Marketing for cultural organisations :

Kolb, Bonita M.

Marketing for cultural organisations : new strategies for attracting audience to classical music, dance museums, theatre and opera. - 2nd ed. - London : Thomson, 2005. - x, 233 p.

ISBN: 1844802132 : KES 5,219

Subjects--Topical Terms:
Performance--Art--marketing.
Museums--marketing.

LC Class. No.: PN1590 / .M27K65 2005

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