Global marketing management :
Lee, Kiefer.
Global marketing management : changes, challenges and new strategies / Kiefer Lee, Steve Carter. - 1st ed. - Oxford : O. U. P., 2005. - xxxi, 582 p.
0199267521 :
Export marketing--Management.
International business enterprises--Management.
Global marketing management : changes, challenges and new strategies / Kiefer Lee, Steve Carter. - 1st ed. - Oxford : O. U. P., 2005. - xxxi, 582 p.
0199267521 :
Export marketing--Management.
International business enterprises--Management.