Marketing in the public sector :
Kotler, Philip.
Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee. - 1st ed. - Upper Saddle River, NJ. : Wharton School Publishing, 2007. - xv, 332 p.
0131875159 :
Public administration--Citizen participation.
Administrative agencies--Management.
Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee. - 1st ed. - Upper Saddle River, NJ. : Wharton School Publishing, 2007. - xv, 332 p.
0131875159 :
Public administration--Citizen participation.
Administrative agencies--Management.