Essentials of contemporary advertising /
Arens, William F.
Essentials of contemporary advertising / William F. Arens, David H. Schaefer. - 1st ed. - Boston : McGraw-Hill, 2007. - xxvii, 558 p.
0071106278 :
Advertising.
Essentials of contemporary advertising / William F. Arens, David H. Schaefer. - 1st ed. - Boston : McGraw-Hill, 2007. - xxvii, 558 p.
0071106278 :
Advertising.