Exploring market research /
Zikmund, William G.
Exploring market research / William G. Zikmund, Barry J. Babin. - 9th ed. - Mason, OH. : Thomson Higher Education, 2007. - xxi, 698 p.
0324539029 :
Marketing research.
Exploring market research / William G. Zikmund, Barry J. Babin. - 9th ed. - Mason, OH. : Thomson Higher Education, 2007. - xxi, 698 p.
0324539029 :
Marketing research.