The Strategy and tactics of pricing :
Nagle, Thomas T.
The Strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan. - 4th ed. - Upper Saddle River, NJ. : Pearson, 2006. - xv, 349 p.
0131856774 :
Pricing.
Marketing--Decision making.
The Strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan. - 4th ed. - Upper Saddle River, NJ. : Pearson, 2006. - xv, 349 p.
0131856774 :
Pricing.
Marketing--Decision making.