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Advertising and promotion :

Belch, George Eugene.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani. - 7th ed. - New Delhi : Tata McGraw-Hill, 2007. - xxxiii, 1075 p.

ISBN: 0070144966

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF5823 / .B45 2007

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