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Global marketing management :

Lee, Kiefer.

Global marketing management : changes, new challenges and strategies / Kiefer Lee, Steve Carter. - 2nd ed. - Oxford : O. U. P., 2009. - xxvii, 565 p.

ISBN: 0199239429:

Subjects--Topical Terms:
Export marketing--Management.
International business enterprises--Management.
Strategic planning.

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