Market-oriented technology management :
Phillips, Fred Y.
Market-oriented technology management : innovating for profit in entrepreneurial times / Fred Y. Phillips. - 1st ed. - New York : Springer, 2001. - xvii, 417 p.
3540412581 :
Technology--Management.
High technology--Marketing.
New products.--Marketing.
Market-oriented technology management : innovating for profit in entrepreneurial times / Fred Y. Phillips. - 1st ed. - New York : Springer, 2001. - xvii, 417 p.
3540412581 :
Technology--Management.
High technology--Marketing.
New products.--Marketing.