Effective advertising :
Tellis, Gerard J.
Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis. - 1st ed. - London : SAGE, 2004. - x, 203 p.
0761922537 :
Advertising.
Consumers-Attitudes.
Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis. - 1st ed. - London : SAGE, 2004. - x, 203 p.
0761922537 :
Advertising.
Consumers-Attitudes.