Global marketing :
Johansson, Johny K.
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - 5th ed. - Boston, Massachusetts : Irwin/McGraw-Hill, 1997. - xix,662 p.
0071263627 : KES 5,395
Export marketing--Management.
HF1416 / .J632 1997
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - 5th ed. - Boston, Massachusetts : Irwin/McGraw-Hill, 1997. - xix,662 p.
0071263627 : KES 5,395
Export marketing--Management.
HF1416 / .J632 1997