Principles of advertising : (Record no. 1326)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00661nam a22002172 4500 |
001 - CONTROL NUMBER | |
control field | 0000023397 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20151021151146.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 121120s xx 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8130904748 : |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | KABU |
Transcribing agency | KABU |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lee, Monle. |
-- | 0000182767 |
245 10 - TITLE STATEMENT | |
Title | Principles of advertising : |
Remainder of title | a global perspective / |
Statement of responsibility, etc. | Monle Lee, Carla Johnson. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Viva Books, |
Date of publication, distribution, etc. | 2007. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxi, 427 p. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
-- | 0000071054 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Johnson, Carla. |
-- | 0000182768 |
852 1# - LOCATION | |
-- | p1050 KES |
908 ## - PUT COMMAND PARAMETER (RLIN) | |
Put command parameter | 121120 |
950 ## - LOCAL HOLDINGS (RLIN) | |
-- | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Kabarak, Nakuru City Campus | Kabarak, Nakuru City Campus | 21/10/2015 | HF5823 .L44 2007 c. 1 | 013994 | 21/10/2015 | 21/10/2015 | General Collection |