Modern marketing : (Record no. 1332)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00658cam a22002172 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000023403 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151021151146.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121120s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8121916976 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pillai, R. S. N. |
| -- | 0000151623 |
| 245 10 - TITLE STATEMENT | |
| Title | Modern marketing : |
| Remainder of title | principles and practices / |
| Statement of responsibility, etc. | R. S. N. Pillai, Bagavathi. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | S. Chand, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 592 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| -- | 0000151351 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bagavathi. |
| -- | 0000159172 |
| 852 1# - LOCATION | |
| -- | p980 KES |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 121120 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Nakuru City Campus | Kabarak, Nakuru City Campus | 21/10/2015 | 7 | 1 | HF5415 .P55 2009 c. 1 | 013995 | 28/06/2019 | 12/06/2019 | 21/10/2015 | General Collection |