Global marketing management / (Record no. 1368)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00972cam a22002652 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000024124 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151021151149.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130612s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131730911 : |
| Terms of availability | KES 765 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .K44 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| -- | 0000159948 |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing management / |
| Statement of responsibility, etc. | Warren J. Keegan, Naval K. Bhargava. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice-Hall of India, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 670 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| General subdivision | Management. |
| -- | 0000151323 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| General subdivision | Management |
| -- | Case studies. |
| -- | 0000151334 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bhargava, Naval K. |
| -- | 0000184092 |
| 852 1# - LOCATION | |
| -- | p2250 KES |
| 852 1# - LOCATION | |
| -- | p2250 KES |
| 852 1# - LOCATION | |
| -- | p2250 KES |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 130612 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Nakuru City Campus | Kabarak, Nakuru City Campus | 21/10/2015 | 2 | 1 | HF1416 .K44 2011 c. 1 | 015486 | 08/12/2017 | 02/12/2017 | 21/10/2015 | General Collection | ||||
| Library of Congress Classification | Kabarak, Nakuru City Campus | Kabarak, Nakuru City Campus | 21/10/2015 | 1 | HF1416 .K44 2011 c. 2 | 015491 | 11/08/2016 | 11/08/2016 | 21/10/2015 | General Collection | |||||
| Library of Congress Classification | Kabarak, Nakuru City Campus | Kabarak, Nakuru City Campus | 21/10/2015 | 2 | HF1416 .K44 2011 c. 3 | 015494 | 11/09/2019 | 11/09/2019 | 21/10/2015 | General Collection |