Essentials of marketing (Record no. 16509)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00827nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170926b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1259251634 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | KTC HF5415.13 |
| Item number | .P47 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Remainder of title | a marketing strategy planning approach |
| Statement of responsibility, etc. | by William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii, 717 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Collection |
| Edition | 14th ed. |
| Classification part | KTC HF5415.13 .P47 2015 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | General Stacks | 26/09/2017 | 4504.31 | 2015/0252 | 9 | HF5415.13 .P47 2015 C.1 | 027591 | 10/05/2022 | C.1 | 26/09/2017 | General Collection | 15/02/2022 | ||||
| Library of Congress Classification | Kabarak, Nakuru City Campus | Kabarak, Nakuru City Campus | General Stacks | 26/09/2017 | 4504.31 | 2015/0105 | KTC HF5415.13 .P47 2015 C.1 | 027565 | 26/09/2017 | C.1 | 26/09/2017 | General Collection |