Promotional strategy : (Record no. 1963)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00902nam a22002652 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000002161 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151217145727.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070403s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256122407 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .E54 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Engel, James F. |
| -- | 0000151418 |
| 245 10 - TITLE STATEMENT | |
| Title | Promotional strategy : |
| Remainder of title | managing the marketing communications process / |
| Statement of responsibility, etc. | James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston, massachusetts : |
| Name of publisher, distributor, etc. | Mcgraw-Hill, |
| Date of publication, distribution, etc. | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 624 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| -- | 0000151419 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| -- | 0000151351 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| -- | 0000071054 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warshaw, Martin R. |
| -- | 0000151420 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C. |
| -- | 0000151421 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 070403 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 1 | HF5415 .E54 1991 c.2 | 003699 | 14/10/2016 | 15/07/2016 | 17/12/2015 | General Collection | ||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 1 | HF5415 .E54 1991 c.1 | 003698 | 14/10/2016 | 15/07/2016 | 17/12/2015 | General Collection | ||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 1 | HF5415 .E54 1991 c.3 | 003700 | 14/10/2016 | 15/07/2016 | 17/12/2015 | General Collection | ||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 1 | HF5415 .E54 1991 c.4 | 003701 | 14/10/2016 | 15/07/2016 | 17/12/2015 | General Collection |