Branding @ the digital age / (Record no. 1965)
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000 -LEADER | |
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fixed length control field | 00777cam a22002292 4500 |
001 - CONTROL NUMBER | |
control field | 0000002180 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20151217145727.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 070404s xx 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 033394769X : |
Terms of availability | KES 3,740 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | KABU |
Transcribing agency | KABU |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.1265 |
Item number | .B73 |
245 10 - TITLE STATEMENT | |
Title | Branding @ the digital age / |
Statement of responsibility, etc. | edited by Herbert M. Meyers and Richard Gerstman. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Houndmills, Basingstoke, Hampshire ; |
-- | New York : |
Name of publisher, distributor, etc. | Palgrave, |
Date of publication, distribution, etc. | 2001. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 178 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing. |
-- | 0000151441 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products. |
-- | 0000151442 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Meyer, Herbert M. |
-- | 0000151443 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Gerstman, Richard. |
-- | 0000151444 |
908 ## - PUT COMMAND PARAMETER (RLIN) | |
Put command parameter | 070404 |
950 ## - LOCAL HOLDINGS (RLIN) | |
-- | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415.1265 .B73 | 003743 | 17/12/2015 | 17/12/2015 | General Collection |