Principles of marketing : (Record no. 1972)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00727cam a22002292 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000002228 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151217145728.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070405s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538839139 : |
| Terms of availability | KES 600 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .S46 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| -- | 0000151504 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | a global perspective / |
| Statement of responsibility, etc. | Richard J. Semenik, Gray J. Bamossy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cincinnati, Ohio : |
| Name of publisher, distributor, etc. | South-Western, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 682 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| -- | 0000150912 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bamossy, Gary J. |
| -- | 0000151505 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 070405 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 4 | 1 | HF5415.13 .S46 1995 | 002420 | 14/02/2024 | 30/01/2024 | 17/12/2015 | General Collection |