Basic marketing : (Record no. 5708)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00789cam a22002412 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000002213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151217151844.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070404s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 025610509X : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M369 1993 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, Edmund Jerome. |
| -- | 0000151484 |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a global managerial approach / |
| Statement of responsibility, etc. | E. Jerom McCarthy, William D. Perreault, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Burr Ridge, Illinois : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 763 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| -- | 0000150912 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| -- | 0000151485 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 070404 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 1 | HF5415.13 .M369 1993 c. 1 | 002405 | 19/04/2022 | 24/01/2022 | 17/12/2015 | General Collection | ||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415.13 .M369 1993 c. 2 | 17/12/2015 | 17/12/2015 | General Collection |