Strategic marketing problems : (Record no. 5721)
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000 -LEADER | |
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fixed length control field | 00898cam a22002532 4500 |
001 - CONTROL NUMBER | |
control field | 0000002233 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20151217151845.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 070405s xx 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0130276618 : |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | KABU |
Transcribing agency | KABU |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.135 |
Item number | .K47 2001 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kerin, Roger A. |
-- | 0000151511 |
245 10 - TITLE STATEMENT | |
Title | Strategic marketing problems : |
Remainder of title | cases and comments / |
Statement of responsibility, etc. | Roger A. Kerin, Robert A. Peterson. |
250 ## - EDITION STATEMENT | |
Edition statement | 9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Upper Saddle River, N.J : |
Name of publisher, distributor, etc. | Prentice Hall, |
Date of publication, distribution, etc. | c2001. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 729 p. : |
Other physical details | ill. ; |
Dimensions | 29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Decision making |
-- | Case studies. |
-- | 0000151512 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management |
-- | Case studies. |
-- | 0000151513 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Peterson, Robert Allen. |
-- | 0000151514 |
908 ## - PUT COMMAND PARAMETER (RLIN) | |
Put command parameter | 070405 |
950 ## - LOCAL HOLDINGS (RLIN) | |
-- | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
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Library of Congress Classification | Kabarak, Nakuru City Campus | Kabarak, Nakuru City Campus | 17/12/2015 | 1 | 1 | HF5415.135 .K47 2001 c.1 | 002429 | 23/08/2022 | 15/09/2017 | 17/12/2015 | General Collection |