Marketing research : (Record no. 5730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00856nam a22002532 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000002244 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151217151845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070405s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120309618 : |
| Terms of availability | KES 820 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .T85 1993 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tull, Donald S. |
| -- | 0000151532 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | measurement & methods: a text with cases / |
| Statement of responsibility, etc. | Donald S. Tull, Del I. Hawkins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice-Hall of India, |
| Date of publication, distribution, etc. | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 863, [45] p. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| -- | 0000151351 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Case studies. |
| -- | 0000151533 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| -- | 0000148302 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 070405 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415.2 .T85 1993 | 002441 | 17/12/2015 | 17/12/2015 | General Collection | |||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415.2 .T85 1993 | 010521 | 17/12/2015 | 17/12/2015 | General Collection |