Advertising and sales promotion strategy / (Record no. 5818)
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000 -LEADER | |
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fixed length control field | 00726nam a22002292 4500 |
001 - CONTROL NUMBER | |
control field | 0000002364 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20151217151851.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 070410s xx 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0321014111 : |
Terms of availability | KES 4,445 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | KABU |
Transcribing agency | KABU |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .T45 1997 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Tellis, Gerard J. |
-- | 0000151716 |
245 10 - TITLE STATEMENT | |
Title | Advertising and sales promotion strategy / |
Statement of responsibility, etc. | Gerard Tellis. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Reading, Massachusetts : |
Name of publisher, distributor, etc. | Addison-Wesley, |
Date of publication, distribution, etc. | 1997. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 483 p. ; |
Dimensions | 26 cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
-- | 0000071054 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion. |
-- | 0000151717 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management. |
-- | 0000150912 |
908 ## - PUT COMMAND PARAMETER (RLIN) | |
Put command parameter | 070410 |
950 ## - LOCAL HOLDINGS (RLIN) | |
-- | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5823 .T45 1997 | 005251 | 17/12/2015 | 17/12/2015 | General Collection |