Marketing management : (Record no. 7390)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00790nam a22002292 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000007096 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151217152022.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071114s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333773195 : |
| Terms of availability | KES 3937.50 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dubois, Pierre-Louis. |
| -- | 0000158141 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | a value-creation process / |
| Statement of responsibility, etc. | Pierre Dubois, Alan Jolibert, Hans Muhlbacher. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Basingstoke, England : |
| Name of publisher, distributor, etc. | Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 466 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management. |
| -- | 0000151468 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jolibert, Alan. |
| -- | 0000158142 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Muhlbacher, Hans. |
| -- | 0000158143 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 071114 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415.13 .D83 | 011026 | 17/12/2015 | 17/12/2015 | General Collection | |||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415.13 .D83 | 011027 | 17/12/2015 | 17/12/2015 | General Collection |