The Art of marketing. (Record no. 8415)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02637cam a22004572 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000013040 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151217152119.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090524s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8124202192 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 245 14 - TITLE STATEMENT | |
| Title | The Art of marketing. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Crest Publishing, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 9 v. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | v. 1Introduction to marketing: a step-by-step guide to all the tools of marketing / Geoff Lancaster, Paul Reynolds - v. 2 International marketing: aguide to going global / Keith Lewis and Matthew Housden - v. 3 Creative marketing communications: a guide to planning, skills and techniques / Daniel L. Yadin - v. 4 Successful advertising: a guide to stategy, for planning and targeting / A. D. Farbey - v. 5 Successful product management: a guide to stategy ,planning and development / Stephen Morse - v. 6 Intergrated marketing communications / Tom Brannan - v. 7 Branding: a practical guide to planning your strategy / Geofrey Randall - v. 8 A Guide to web marketing: successful promotion on the net / Judy Davis - v. 9 Customer relationship marketing: get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| -- | 0000151351 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoff. |
| -- | 0000151582 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reynolds, Paul. |
| -- | 0000170103 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lewis, Keith. |
| -- | 0000170104 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Housden, Matthew. |
| -- | 0000170105 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yadin, Daniel L. |
| -- | 0000170106 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farbey, A. D. |
| -- | 0000170107 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morse, Stephen. |
| -- | 0000170108 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brannan, Tom. |
| -- | 0000170109 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Randall, Geoffrey. |
| -- | 0000151432 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davis, Judy. |
| -- | 0000170110 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stone, Merlin. |
| -- | 0000170111 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Woodcock, Neil. |
| -- | 0000170112 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Machtynger, Liz. |
| -- | 0000170113 |
| 852 1# - LOCATION | |
| -- | p60,000 KES (9 v.) |
| 852 1# - LOCATION | |
| -- | p60,000 KES (9 v.) |
| 852 1# - LOCATION | |
| -- | p60,000 KES (9 v.) |
| 852 1# - LOCATION | |
| -- | p60,000 KES (9 v.) |
| 852 1# - LOCATION | |
| -- | p60,000 KES (9 v.) |
| 852 1# - LOCATION | |
| -- | p60,000 KES (9 v.) |
| 852 1# - LOCATION | |
| -- | p60,000 KES (9 v.) |
| 852 1# - LOCATION | |
| -- | p60,000 KES (9 v.) |
| 852 1# - LOCATION | |
| -- | p60,000 KES (9 v.) |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 090524 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 1 | HF5415 .A78 2001 v. 1 c. 1 | 17657 | 01/11/2021 | 14/10/2021 | 17/12/2015 | General Collection | ||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 4 | HF5415 .A78 2001 v. 2 c. 1 | 17658 | 11/10/2018 | 06/10/2018 | 17/12/2015 | General Collection | ||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415 .A78 2001 v. 3 c. 1 | 17659 | 17/12/2015 | 17/12/2015 | General Collection | ||||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415 .A78 2001 v. 4 c. 1 | 17660 | 17/12/2015 | 17/12/2015 | General Collection | ||||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415 .A78 2001 v. 5 c. 1 | 17661 | 17/12/2015 | 17/12/2015 | General Collection | ||||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415 .A78 2001 v. 6 c. 1 | 17662 | 17/12/2015 | 17/12/2015 | General Collection | ||||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415 .A78 2001 v. 7 c. 1 | 17663 | 17/12/2015 | 17/12/2015 | General Collection | ||||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 1 | HF5415 .A78 2001 v. 8 c. 1 | 17665 | 12/09/2018 | 15/07/2016 | 17/12/2015 | General Collection | ||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415 .A78 2001 v. 9 c. 1 | 17664 | 17/12/2015 | 17/12/2015 | General Collection |