Advertising and promotion : (Record no. 8675)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00970cam a22002772 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000018848 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151217152136.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100808s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070144966 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B45 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George Eugene. |
| -- | 0000159835 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch, Michael A. Belch, Keyoor Purani. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw-Hill, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 1075 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| -- | 0000071054 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| -- | 0000151717 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| -- | 0000151439 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| -- | 0000159836 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor. |
| -- | 0000178272 |
| 852 1# - LOCATION | |
| -- | p2300 KES |
| 852 1# - LOCATION | |
| -- | p2300 KES |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 100808 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5823 .B45 2007 c. 1 | 24028 | 17/12/2015 | 17/12/2015 | General Collection | |||||
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5823 .B45 2007 c. 2 | 24030 | 17/12/2015 | 17/12/2015 | General Collection |