Effective advertising : (Record no. 9465)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00667nam a22002172 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000020694 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151217152219.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111004s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761922537 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tellis, Gerard J. |
| -- | 0000151716 |
| 245 10 - TITLE STATEMENT | |
| Title | Effective advertising : |
| Remainder of title | understanding when, how, and why advertising works / |
| Statement of responsibility, etc. | Gerard J. Tellis. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 203 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| -- | 0000071054 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers-Attitudes. |
| -- | 0000181197 |
| 852 1# - LOCATION | |
| -- | p5159.95 KES |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 111004 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5823 .T45 2004 c.1 | 19373 | 17/12/2015 | 17/12/2015 | General Collection |