What's in a name? : (Record no. 9481)
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000 -LEADER | |
---|---|
fixed length control field | 00721nam a22002292 4500 |
001 - CONTROL NUMBER | |
control field | 0000020726 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20151217152220.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 111006s xx 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0765611120 : |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | KABU |
Transcribing agency | KABU |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Jones, John Philip. |
-- | 0000177658 |
245 10 - TITLE STATEMENT | |
Title | What's in a name? : |
Remainder of title | advertising and the concept of brands / |
Statement of responsibility, etc. | John Philip Jones, Jan S. Slater. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | M. E. Sharpe, |
Date of publication, distribution, etc. | 2003. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiii, 400 p. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
-- | 0000071054 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products. |
-- | 0000151442 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Slater, Jan S. |
-- | 0000181253 |
852 1# - LOCATION | |
-- | p4340 KES |
908 ## - PUT COMMAND PARAMETER (RLIN) | |
Put command parameter | 111006 |
950 ## - LOCAL HOLDINGS (RLIN) | |
-- | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5823 .J66 2003 c.1 | 19288 | 17/12/2015 | 17/12/2015 | General Collection |