Total relationship marketing / Evert Gummesson.
Material type:
TextPublication details: London : Routledge, 2012.Edition: 3rd edDescription: xiv, 376 pISBN: - 0750686334 :
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
General Collection
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Kabarak, Nakuru City Campus | HF5415.55 .G86 2012 c. 1 (Browse shelf(Opens below)) | Available | 015642 |
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| HF5415.525 .K64 2014 c. 1 Effect of e-banking strategy on customer loyalty among selected Kenyan commercial banks operating within Gilgil town / | HF5415.525 .M84 2013 c. 1 Effects of customer loyalty schemes and retail mix on competitiveness of supermarkets in Nakuru town | HF5415.55 .E34 2008 c. 1 Relationship marketing : | HF5415.55 .G86 2012 c. 1 Total relationship marketing / | HF5415.55 .Y38 2014 c. 1 Use of social media network sites on service delivery in hotels in Nakuru town / | HF5416.5 .P45 2005 c. 1 Pricing and revenue optimization | HF5429 .H37 1997 c. 1 Retail management / |
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