Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar.
Material type:
TextPublication details: Boston : Havard Business School Press, 2004.Edition: 1st edDescription: 270 pISBN: - 1591392101 :
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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General Collection
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Kabarak, Main Campus | HF5415 .K86 2004 c. 1 (Browse shelf(Opens below)) | c.1 | Available | 20430 | ||
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General Collection
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Kabarak, Nakuru City Campus | HF5415 .K86 2004 c. 1 (Browse shelf(Opens below)) | c.1 | Available | 20431 |
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| HF5415 .K68 2012 c.2 Principles of marketing / | HF5415 .K68 2012 c.3 Principles of marketing / | HF5415 .K68 2013 c.1 Principles of marketing / | HF5415 .K86 2004 c. 1 Marketing as strategy : | HF5415 .K87 2006 c. 1 Principles of marketing / | HF5415 .K87 2006 c. 2 Principles of marketing / | HF5415 .K87 2006 c. 3 Principles of marketing / |
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