Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Material type:
TextPublication details: New York: McGraw-Hill, 2021Edition: 12th edDescription: 3 Vol. (various paging)ISBN: - 1260570991
- HF5823 .B45 2021
| Item type | Current library | Call number | Status | Date due | Barcode | |
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General Collection
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Kabarak, Main Campus | HF5823 .B45 2021 c.1 (Browse shelf(Opens below)) | Available | 032240 | ||
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General Collection
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Kabarak, Main Campus | HF5823 .B45 2021 c.2 (Browse shelf(Opens below)) | Available | 032241 | ||
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General Collection
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Kabarak, Nakuru City Campus | HF5823 .B45 2021 c.1 (Browse shelf(Opens below)) | Available | 032242 |
Browsing Kabarak, Nakuru City Campus shelves Close shelf browser (Hides shelf browser)
| HF5721 .B87 2008 c. 1 Business communication : | HF5821 .A73 2019 c.1 Advertising / | HF5823 .B387 1995 c. 1 Introduction to advertising and promotion : | HF5823 .B45 2021 c.1 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .L44 2007 c. 1 Principles of advertising : | HF5823 .T59 2003 c. 1 The (Un)common sense of advertising : | HF5825 .V35 2000 c.1 The Craft of Copywriting |
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