Management of electronic and digital media / Alan B. Albarran
Material type:
TextPublication details: Boston, MA : Cengage Learning, 2017Edition: 6th editionDescription: xxvi, 339 p: illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 1305077563
- 9781305077560
- P96.M34 A4 2015
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
General Collection
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Kabarak, Main Campus | P96.M34 A4 2015 c.1 (Browse shelf(Opens below)) | c.1 | Available | 032700 | ||
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General Collection
|
Kabarak, Main Campus | P96.M34 A4 2015 c.2 (Browse shelf(Opens below)) | c.2 | Available | 032701 | ||
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General Collection
|
Kabarak, Main Campus | P96.M34 A4 2015 c.3 (Browse shelf(Opens below)) | c.3 | Available | 032698 |
Includes bibliographical references and index.
Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.
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